Personalization Perfected: Delivering
Flawless Finishes for Custom
Digital Prints with XLJET

Power Under Pressure:
Why Hydraulic
Lamination Machines
Are Built for the Best

In today's competitive market, a generic approach is a forgotten one. From custom-branded e-commerce boxes to personalized direct mail campaigns and bespoke wedding invitations, the demand for unique, high-quality prints is at an all-time high. Digital printing has emerged as the hero of this new era, making short-run, variable data, and on-demand printing not just possible, but profitable. However, the true magic of personalization isn't in the ink—it's in the finishing. A flawless, durable finish can elevate a simple print into a premium product, while a poor one can instantly devalue a custom piece. This is where the XLJET lamination machine by B&R Digitals steps in, designed to perfect the personalization process by ensuring every custom print gets the flawless finish it deserves.

The Rise of Personalization and the Digital Printing Revolution


The global digital printing market is a testament to this shift, with a projected market size reaching a staggering $68.46 billion by 2030. This exponential growth is fueled by key trends across India, UAE, the European Union, and the broader Middle East. Consumers in these regions are increasingly demanding products that reflect their identity, and businesses are responding by using personalization to build stronger brand connections and loyalty.


  • In India, the booming e-commerce sector and a young, digitally-savvy population are driving the demand for custom packaging, personalized stationery, and event-specific print materials.

  • In the UAE and the wider Middle East, luxury brands and a vibrant events industry are leaning into digital printing for high-end, customized promotional materials and packaging that must exude quality and sophistication.

  • Across the European Union, sustainability and speed are paramount. Digital printing allows for on-demand production, reducing waste, while personalization helps brands stand out in a crowded market.


This new printing landscape is built on agility and precision. Businesses need to produce small batches of highly detailed prints, often with variable data, and do it quickly and cost-effectively. Digital printing excels at this, but it also introduces a unique set of challenges in the finishing process.

The Unique Challenges of Finishing Digital Prints

Unlike traditional offset printing, digital prints use different methods, such as toner or specialized inkjet inks, to create an image. While this technology enables the personalization we all love, it can create a post-press nightmare. The chemical composition of these prints—especially the silicone fuser oil and toner additives—can interfere with lamination, leading to common and frustrating defects.


  • Poor Adhesion: The most prevalent problem is the lamination film not bonding properly to the print. This can result in bubbles, peeling, or a weak finish that offers no real protection. This is particularly problematic for toner-based prints, where a smooth, oily layer can prevent the lamination adhesive from curing correctly.

  • Print Curl: Digital prints can have a tendency to curl or bow after lamination. This happens when the lamination film shrinks at a different rate than the paper, creating an uneven tension. A curled print is not just aesthetically unappealing; it's a functional failure, making the product difficult to use, store, or display.

  • Inconsistent Results: When dealing with variable data printing, every single piece is unique. A lamination machine that can't provide consistent heat and pressure will produce varying results, leading to some prints being flawless while others are flawed. This inconsistency is unacceptable when a brand's reputation rests on every single customized item.

  • Loss of Detail: A low-quality lamination process can obscure fine details, dull colors, or create an uneven texture, effectively undoing the high-resolution work of the digital printer.


The Unique Challenges of Finishing Digital Prints


The XLJET lamination machine, manufactured by B&R Digitals, was not designed as a one-size-fits-all solution. It was specifically engineered to overcome the hurdles of finishing modern digital prints. Its technology and thoughtful design make it the ideal partner for any business looking to deliver personalization at scale with uncompromising quality.

Advanced Heating System for Flawless Adhesion

At the heart of the XLJET is its advanced heating system. Unlike conventional machines, XLJET provides precise and uniform heat distribution, which is crucial for activating the lamination film's adhesive across the entire surface of the digital print. This targeted heat ensures the adhesive effectively penetrates the toner layer, eliminating bubbles and guaranteeing a robust, long-lasting bond. The result is a smooth, professional finish that is both visually appealing and physically durable.

Pneumatic and Hydraulic Pressure for Consistent Results

To combat the inconsistencies that often plague short-run jobs, XLJET offers optional pneumatic or hydraulic pressure systems. This technology applies consistent and even pressure throughout the lamination process, regardless of the print run. Whether you are laminating one unique business card or a hundred personalized product boxes, the pressure remains perfectly calibrated, ensuring that every single piece receives the same flawless treatment. This level of consistency is non-negotiable for brands that promise a high-quality customer experience with every order.

Anti-Curl Technology: Flat is the New Flawless

The frustration of a curled print is a thing of the past with XLJET's integrated anti-curl technology. This feature works by carefully managing the tension and temperature of the lamination film as it bonds with the substrate. By counteracting the natural tendency for the paper and film to shrink differently, XLJET delivers a perfectly flat, professional-looking finished product. This is particularly vital for products like menus, book covers, and postcards that need to lie flat and maintain their structural integrity.

Versatility and Film Compatibility

The XLJET is built for versatility, a core requirement of the personalization market. Its design ensures compatibility with a wide range of film types, from glossy and matte to specialized soft-touch and textured finishes. This allows print providers to offer a diverse portfolio of finishing options to their clients, enabling them to perfectly match the finish to the brand aesthetic. The ability to handle custom sizes also makes it perfect for the unpredictable dimensions of personalized jobs, from oversized posters to micro-labels.

XLJET: A Lamination Solution Tailored for
the Digital Era


The XLJET lamination machine, manufactured by B&R Digitals, was not designed as a one-size-fits-all solution. It was specifically engineered to overcome the hurdles of finishing modern digital prints. Its technology and thoughtful design make it the ideal partner for any business looking to deliver personalization at scale with uncompromising quality.

Advanced Heating System for Flawless Adhesion

At the heart of the XLJET is its advanced heating system. Unlike conventional machines, XLJET provides precise and uniform heat distribution, which is crucial for activating the lamination film's adhesive across the entire surface of the digital print. This targeted heat ensures the adhesive effectively penetrates the toner layer, eliminating bubbles and guaranteeing a robust, long-lasting bond. The result is a smooth, professional finish that is both visually appealing and physically durable.

Pneumatic and Hydraulic Pressure for Consistent Results

To combat the inconsistencies that often plague short-run jobs, XLJET offers optional pneumatic or hydraulic pressure systems. This technology applies consistent and even pressure throughout the lamination process, regardless of the print run. Whether you are laminating one unique business card or a hundred personalized product boxes, the pressure remains perfectly calibrated, ensuring that every single piece receives the same flawless treatment. This level of consistency is non-negotiable for brands that promise a high-quality customer experience with every order.

Anti-Curl Technology: Flat is the New Flawless

The frustration of a curled print is a thing of the past with XLJET's integrated anti-curl technology. This feature works by carefully managing the tension and temperature of the lamination film as it bonds with the substrate. By counteracting the natural tendency for the paper and film to shrink differently, XLJET delivers a perfectly flat, professional-looking finished product. This is particularly vital for products like menus, book covers, and postcards that need to lie flat and maintain their structural integrity.

Versatility and Film Compatibility

The XLJET is built for versatility, a core requirement of the personalization market. Its design ensures compatibility with a wide range of film types, from glossy and matte to specialized soft-touch and textured finishes. This allows print providers to offer a diverse portfolio of finishing options to their clients, enabling them to perfectly match the finish to the brand aesthetic. The ability to handle custom sizes also makes it perfect for the unpredictable dimensions of personalized jobs, from oversized posters to micro-labels.

XLJET: A Lamination Solution Tailored for the Digital Era


The XLJET lamination machine, manufactured by B&R Digitals, was not designed as a one-size-fits-all solution. It was specifically engineered to overcome the hurdles of finishing modern digital prints. Its technology and thoughtful design make it the ideal partner for any business looking to deliver personalization at scale with uncompromising quality.

Advanced Heating System for Flawless Adhesion

At the heart of the XLJET is its advanced heating system. Unlike conventional machines, XLJET provides precise and uniform heat distribution, which is crucial for activating the lamination film's adhesive across the entire surface of the digital print. This targeted heat ensures the adhesive effectively penetrates the toner layer, eliminating bubbles and guaranteeing a robust, long-lasting bond. The result is a smooth, professional finish that is both visually appealing and physically durable.

Pneumatic and Hydraulic Pressure for Consistent Results

To combat the inconsistencies that often plague short-run jobs, XLJET offers optional pneumatic or hydraulic pressure systems. This technology applies consistent and even pressure throughout the lamination process, regardless of the print run. Whether you are laminating one unique business card or a hundred personalized product boxes, the pressure remains perfectly calibrated, ensuring that every single piece receives the same flawless treatment. This level of consistency is non-negotiable for brands that promise a high-quality customer experience with every order.

Anti-Curl Technology: Flat is the New Flawless

The frustration of a curled print is a thing of the past with XLJET's integrated anti-curl technology. This feature works by carefully managing the tension and temperature of the lamination film as it bonds with the substrate. By counteracting the natural tendency for the paper and film to shrink differently, XLJET delivers a perfectly flat, professional-looking finished product. This is particularly vital for products like menus, book covers, and postcards that need to lie flat and maintain their structural integrity.

Versatility and Film Compatibility

The XLJET is built for versatility, a core requirement of the personalization market. Its design ensures compatibility with a wide range of film types, from glossy and matte to specialized soft-touch and textured finishes. This allows print providers to offer a diverse portfolio of finishing options to their clients, enabling them to perfectly match the finish to the brand aesthetic. The ability to handle custom sizes also makes it perfect for the unpredictable dimensions of personalized jobs, from oversized posters to micro-labels.

XLJET: A Lamination Solution Tailored for the Digital Era


The XLJET lamination machine, manufactured by B&R Digitals, was not designed as a one-size-fits-all solution. It was specifically engineered to overcome the hurdles of finishing modern digital prints. Its technology and thoughtful design make it the ideal partner for any business looking to deliver personalization at scale with uncompromising quality.

Advanced Heating System for Flawless Adhesion

At the heart of the XLJET is its advanced heating system. Unlike conventional machines, XLJET provides precise and uniform heat distribution, which is crucial for activating the lamination film's adhesive across the entire surface of the digital print. This targeted heat ensures the adhesive effectively penetrates the toner layer, eliminating bubbles and guaranteeing a robust, long-lasting bond. The result is a smooth, professional finish that is both visually appealing and physically durable.

Pneumatic and Hydraulic Pressure for Consistent Results

To combat the inconsistencies that often plague short-run jobs, XLJET offers optional pneumatic or hydraulic pressure systems. This technology applies consistent and even pressure throughout the lamination process, regardless of the print run. Whether you are laminating one unique business card or a hundred personalized product boxes, the pressure remains perfectly calibrated, ensuring that every single piece receives the same flawless treatment. This level of consistency is non-negotiable for brands that promise a high-quality customer experience with every order.

Anti-Curl Technology: Flat is the New Flawless

The frustration of a curled print is a thing of the past with XLJET's integrated anti-curl technology. This feature works by carefully managing the tension and temperature of the lamination film as it bonds with the substrate. By counteracting the natural tendency for the paper and film to shrink differently, XLJET delivers a perfectly flat, professional-looking finished product. This is particularly vital for products like menus, book covers, and postcards that need to lie flat and maintain their structural integrity.

Versatility and Film Compatibility

The XLJET is built for versatility, a core requirement of the personalization market. Its design ensures compatibility with a wide range of film types, from glossy and matte to specialized soft-touch and textured finishes. This allows print providers to offer a diverse portfolio of finishing options to their clients, enabling them to perfectly match the finish to the brand aesthetic. The ability to handle custom sizes also makes it perfect for the unpredictable dimensions of personalized jobs, from oversized posters to micro-labels.

The Value Proposition: Beyond a Machine, It's an Investment

For businesses, investing in an XLJET lamination machine is more than just buying a piece of equipment; it's an investment in their brand's reputation and their customers' satisfaction.


  • Enhanced Brand Image: A beautifully finished personalized product feels premium and thoughtfully crafted. This attention to detail reflects positively on the brand, building trust and a loyal following.

  • Increased Customer Satisfaction: When a customer receives a personalized item that is not only unique but also durable and flawless, their satisfaction soars. This leads to positive reviews, repeat business, and powerful word-of-mouth marketing.

  • Expanded Service Offerings: With XLJET, a business can confidently offer a wider range of high-quality finishing services. This capability opens new revenue streams and positions the business as a leader in the personalized print market.


Ultimately, the goal of personalization is to create a powerful, memorable connection. The XLJET lamination machine ensures that this connection is not only beautifully printed but flawlessly finished, protecting the integrity of the design and the value of the brand, one custom print at a time. It's the final, crucial step in perfecting personalization.

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AA - 65/66, Kailash Industrial Complex, Vikhroli - Hiranandani Link Road, Vikhroli West,
Mumbai - 400 079, India

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info@bnrdigitals.com

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